Juncture
Year
2025
Type
Editorial
Tools
InDesign, Illustrator
Juncture is a passion project that aims to summarize insights about the design industry into a self-made guide for surviving design. It serves as an essay to myself and weaves in some of my previous coursework from my MBA at UW Eau Claire. Using information from AIGA, I put together what I believe is a summary of insights and advice that would be helpful to a novice designer, which includes myself.
All of the content included is content I wrote myself. The total number of words written for this is just shy of 10,000 words. The overall tone of this project is supposed to be approachable and playful, and the writing matches that tone in it's casualness and touches of humor. Feel free to send me an old-fashioned email if you want to read it.
Juncture
Year
2025
Type
Editorial
Tools
InDesign, Illustrator
Juncture is a passion project that aims to summarize insights about the design industry into a self-made guide for surviving design. It serves as an essay to myself and weaves in some of my previous coursework from my MBA at UW Eau Claire. Using information from AIGA, I put together what I believe is a summary of insights and advice that would be helpful to a novice designer, which includes myself.
All of the content included is content I wrote myself. The total number of words written for this is just shy of 10,000 words. The overall tone of this project is supposed to be approachable and playful, and the writing matches that tone in it's casualness and touches of humor. Feel free to send me an old-fashioned email if you want to read it.
To get started, I did some word association exercises to develop a general direction and help create some name ideas. A word association exercise I like to do is to create columns of opposites, which can help lead to other interesting combinations or spark a new list. Some words listed included creative, fun, digestible, approachable, and pop! With those, I also come into words such as in-flux or juncture.
I liked the word "Juncture" because I associated it with a particular time or pivot point. I visually interpreted this as something like "Juxtaposition." I focused on creating a design that felt fun and approachable but had a lot of contrast and color blocking, in a sense, to juxtapose colors or elements.
To get started, I did some word association exercises to develop a general direction and help create some name ideas. A word association exercise I like to do is to create columns of opposites, which can help lead to other interesting combinations or spark a new list. Some words listed included creative, fun, digestible, approachable, and pop! With those, I also come into words such as in-flux or juncture.
I liked the word "Juncture" because I associated it with a particular time or pivot point. I visually interpreted this as something like "Juxtaposition." I focused on creating a design that felt fun and approachable but had a lot of contrast and color blocking, in a sense, to juxtapose colors or elements.
Using the word association exercises as a starting point, I brainstormed ideas through several iterations of thumbnails. The images provided are only a few examples of the many pages I generated in brainstorming the spreads for each section. Additionally, during the brainstorming process, I maintained a two—or four-column structure for the design to create consistency.
Using the word association exercises as a starting point, I brainstormed ideas through several iterations of thumbnails. The images provided are only a few examples of the many pages I generated in brainstorming the spreads for each section. Additionally, during the brainstorming process, I maintained a two—or four-column structure for the design to create consistency.